Adept Marketing & Communications is one of the UK’s leading providers of One to One marketing campaigns within the social policy marketing sector.
Our UK offices include Kent, Newcastle and Glasgow. At our Head Office in Kent, Adept has a professional team managing business development, human resources and information systems, together with a data processing and customer contact centre.
Adept Marketing & Communications is committed to operating to the highest standards and as such complies to the DMA Code and Field Marketing Best Practice Guidelines.
Our campaigns have proven results in areas of; smoking cessation, alcohol awareness, environmental and education issues.
AED is a nonprofit organization working globally to improve education, health, civil society and economic development--the foundation of thriving societies.
In collaboration with local and national partners, AED fosters sustainable results through practical, comprehensive approaches to social and economic challenges. AED implements more than 250 programs serving people in all 50 U.S. states and more than 150 countries.
36 Golden Square, London, W1F 9EE
Tel: 020 7544 3685
Audience is a bold new social marketing consultancy which combines crystal clear strategy with activity that really cuts through. Our senior consultants have decades of experience in social marketing – especially in public health.
Being part of the M&C Saatchi Group, Audience can run truly integrated campaigns – all under one roof. We have specialists in every discipline: from PR and advertising through to digital and community work.
We also house a dedicated insight division which evaluates the latest evidence on ‘what works’ with target audiences.
Current Group clients include: the Department of Health, O2, Kent County Council, and NCH.
Barkers Social Marketing is one of the fastest growing Social Marketing agencies in the UK.
Led by a core team of experienced Social Marketing practitioners we combine strategic thinking with a systematic, integrated and pragmatic approach to driving behaviour change. Our experience is both wide and varied; from high profile national campaigns for responsible drinking, drug awareness and domestic abuse to local interventions and community-based projects such as promoting smoking cessation, diabetic retinopathy screening, blood pressure testing, physical activity, breastfeeding, mental health and wellbeing and more.
With offices in Edinburgh, Glasgow, London, Birmingham, Leeds, Bristol, Manchester and Slough our resources include: research & planning, creative, digital, public relations, field marketing, diversity marketing and partnership marketing.
Come and talk to us at Stand 38
As the UK’s leading provider of social marketing training, we are passionate about using our unique training and coaching approach to build capacity and skills in social marketing. We aim to enable as many people as possible to use social marketing to make a difference. Through all our work we embed social marketing within our clients’ organisations providing a sustainable, cost effective solution.
We are also keen to always practice what we preach. As a social enterprise, a percentage of our time and profits contributes to the research, design and implementation of our own social marketing programmes to help children and young people achieve their own brilliant futures.
Come and meet the team at stand 41.
Kensington Village, Avonmore Road, London W14 8TS
Tel: 0207 602 6000
CACI was founded in 1975 in the UK and operates from eight offices across the country.
Headquartered in London, CACI Ltd is a wholly owned subsidiary of CACI International Incorporated. CACI Inc. is a publicly listed company on the NYSE with a annual revenue in excess of US $2bn and 11,500 people worldwide.
We offer an unrivalled range of marketing solutions and information systems to local and central government and to businesses from most industry sectors.
We are a specialist communications consultancy. We are industry leaders in gaining the insight that allows us to understand the behaviour of individuals. And by helping our clients to engage with the organisations or communities they serve, we allow them to effect the change that ensures their success and sustainability.
We design and execute communications, research and training programmes that enhance understanding, motivate and equip people to take action.
We work with local authorities,the NHS, government departments, membership organisations, new deal for communities partnerships, charities and those who work and campaign to effect positive social change.
The Central Office of Information
London SE1 7DU
Tel: 020 7928 2345
Fax: 020 7928 5037
COI is the Government's centre of excellence for marketing and communications. We provide consultancy, procurement and project management to the Government and public sector across all marketing and communications services.
We advise our clients on communicating with citizens to understand, engage or motivate them.
The campaigns we work on cover a wide range of issues, such as stop smoking advice, reminding people to tax their vehicle, encouraging people to drive safely, raising awareness of climate change and recruiting people to the armed forces.
COI works with a number of public sector clients including the Department of Health and regional Primary Care Trusts.
Come and see us at stand 10 for more information.
The Chartered institute of Marketing
The Chartered Institute of Marketing recognises that social marketing is a tremendously important aspect of responsible marketing and is proud to work in association with the UK’s National Social Marketing Centre at this world social marketing conference.
Over the last ten years, social marketing has developed as a key tool for governments and other organisations aiming to influence positive social change. There is growing evidence demonstrating how it can improve and enhance the impact and effectiveness of commercial sector techniques and approaches.
The Chartered Institute of Marketing is the leading international professional marketing body with some 50,000 members worldwide. First established in 1911 it has for almost a century defined the marketing standards that operate in the UK and is the global champion of best marketing practice. The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals around the world.
The Institute believes that social marketing is set to assume a vitally important role in best marketing practice and is delighted to have the opportunity to demonstrate its support for this conference and for all social marketing practitioners.
For more information about The Institute please visit: www.cim.co.uk
Corporate Culture is a national marketing communications company specialising in social change. Our core skill is helping clients create and deliver communication campaigns and social marketing strategies.
Our expertise is focused on six core areas:
- Social marketing
- Communications strategy and planning
- Market intelligence, research and stakeholder insight
- Brand definition and implementation
- CSR strategy and communications
- Employee communications and culture change
We have specialist expertise in three key social areas - environment, health and young people.
Our work currently embraces programmes linked to brand reputation, recycling, reducing waste, engaging young people and helping people live longer, healthier lives.
We combine strategic thinking with a reputation for our creative work. We have in-house design, copywriting, research, training and PR teams.
We are also the founders of the Social Marketing Network for leaders of change, which is sponsored by the National Social Marketing Centre - www.corporateculture.co.uk/socialmarketingnetwork/
Wellington House, 133-155 Waterloo Road, SE1 8UG
The Social Marketing and Health-Related Behaviour team within the Department of Health is a part of the Health Improvement and Protection Directorate. The team developed as a response to the public health White Paper Choosing Health.
The team is made up of several Social Marketing teams leading four major programmes of action including innovative products and services such as "Health Trainers", "Skilled for Health", and "NHS LifeCheck."
The team is also the sponsor in DH of the National Social Marketing Centre providing core funding for its work at national and regional level.
diva was established in 1997, as a full marketing services agency and currently employs 21 people on a full time basis. The company primarily works within the public sector, with a focus on social marketing.
diva services a range of accounts for a number of public sector organisations involved in health, regeneration, creative industries, safety/crime and disorder and environmental issues. Much of the company’s work is focused on communicating messages around lifestyle choices and behaviours, using a social marketing model with a particular emphasis on public health. The company frequently develops campaigns targeting young people and local communities, to raise awareness of a range of issues including reducing health inequalities and social wellbeing.
diva is one of the fastest growing creative companies in the UK, as listed on the 2001 Inner City 100 index of companies with a growth rate of 2500% over its first five years. Positioned as fifth within the overall index, diva was also listed in the 2002 Inner City 100 index as the fastest growing creative company in the index for a second year running.
The diva team is highly experienced in delivering creative marketing campaigns, covering the breadth of communication tools including:
- Marketing strategy development incorporating consultation
- Corporate design for literature
- Photography (in-house)
- Website design
- Display graphics and exhibition solutions
- Multimedia and CD Rom
- Video production
- Sustainable event management
The company’s success is built upon developing and delivering proven marketing strategies which are applied and adapted according to each individual client brief.
Dr Foster Intelligence is a public/private partnership that aims to improve the quality and efficiency of healthcare and social care through better use of information.
In Marketing Services we specialise in adapting private sector marketing techniques for the NHS. We believe social marketing has the power to change behaviours, save lives and save money. Our approach is based on seven beliefs:
- A targeted approach is more likely to succeed
- Involving local people leads to better decisions
- Social marketing is most effective when built upon genuine insights
- Those insights should drive campaign objectives and strategy
- Marketing and communications work best through dialogue, not didactic messaging
- Evaluation should be built in from the outset
- Good social marketing delivers a demonstrable return on investment
Cardinal Place, 6th Floor, 80 Victoria Street, London, SW1E 5JL
Successful Social Marketing is underpinned by an in-depth understanding of the customer, their needs and their lifestyle. Experian’s Customer Insight Solutions, such as Mosaic Public Sector, Mosaic Origins and GreenAware™ enable organisations to prioritise investment locally to achieve the greatest health, social and environmental gains.
Used by more than a third of PCTs, these Customer Insight Solutions help organisations to understand customer needs, re-design services and target interventions as part of the social marketing process.
To find out more, please call +44(0) 7929 001162 or email us at email@example.com
Experian plc is a global leader in providing information, analytical and marketing services to organisations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organisations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence.
Clients include organisations from financial services, retail and catalogue, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and public sectors.
Experian Group plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, California and Nottingham, UK. Experian employs around 15,500 people in 36 countries worldwide, supporting clients in more than 65 countries. Annual sales are in excess of $3.8 billion (£1.9 billion/€2.8 billion).
For more information, visit the Group's website on www.experiangroup.com
At Forster, we’ve been shaping social marketing campaigns to influence positive social and environmental change since 2001. We’ve influenced opinion and behaviour among specific audiences – at a national and local level - on issues ranging from mental health, obesity and cancer screening, to drug and alcohol use and sustainable transport. We’re pioneers in the evolution of social marketing, translating theory and audience insights into practical, deliverable, measureable interventions.
What Raises Yours?, our intervention to raise awareness of the dangers of high blood pressure and encourage checks among white middle aged men in South London, has been shortlisted for the Health Service Journal Award 2008 for the Best Social Marketing Project.
Studio 10, Lynnwood Business Centre
Newcastle upon Tyne, NE4 6UL
Human Eye’s team has been entrusted with social marketing projects for over twenty years. We successfully work in diverse policy areas, particularly within the fields of public health, community engagement and economic regeneration.
Our versatility comes from extensive practical and insightful experience from the public, private and voluntary sectors. Our lean team can create and implement social marketing interventions to any scale and with any resource.
Human Eye’s interactive training days are carefully crafted and transcend theory. By using real life scenarios we provide you with the robust techniques to see the solutions for your own organisation.
innovation labs, watford road, harrow, middx ha1 3tp
Tel: 020 8869 1420
hey moscow is a specialist social marketing consultancy placed 49 in the 2008 Marketing Design Agency Top 100.
We help clients better understand, target and engage their audiences, by knowing them better than anyone else. How? Many years of experience, topped up with current research. We use this knowledge to inform our creative and strategic approach, working to a proven process and measurement criteria.
With our clients, we’ve enjoyed considerable success engaging not only broad but also hard to reach audiences like young people and diverse communities. Making positive changes together.
Truly integrated, our services span advertising, branding, corporate communications, internal communications and digital.
The Watermark, Ribbleton Lane, Preston. PR1 5EZ
Tel: 01772 252377
The Hub is an award-winning creative agency specialising in social and issues-based marketing campaigns.
As a collective of like-minded thinkers, designers and writers, we are committed to using the power of creative thought to make a real difference in the world.
In partnership with PCTs, DAATs, charities, social enterprises and NGOs across the UK, we have built a portfolio of award-winning work based on our ability to transform research insights into breakthrough campaigns.
Working through and beyond conventional marketing approaches, our work integrates communications, intervention development and peer-to-peer influence to create positive long-term behaviour change in highly targeted audiences.
ICE is a leading social marketing company based in the North West, offering bespoke communication solutions to help our clients tackle a wide range of community and lifestyle issues; often in complex socio-economic climates.
Our social marketing approach involves: market segmentation; audience insight research; competition and market analysis; measurable behavioural goal setting and the identification of targeted and deliverable interventions and messaging.
We have a proven track record in assisting our clients achieve measurable results.
- Alcohol related issues
- Crime & community safety
- Domestic violence
- Drug intervention
- Environmental issues
- Healthy eating
As an award-winning, full service agency our social marketing is also closely supported by our other core services:
Strategic Marketing & PR;
Branding & Design;
Events & Exhibition and;
First Floor, Gateway House
Tel: +44 (0)161 236 1566
The Improvement Foundation works with frontline staff and service users and has a track record of delivering large scale improvement in health outcomes and providing service redesign and leadership skills training.
We are helping PCTs to reduce admissions through integrated care, improve primary care access & responsiveness and improve the care of adults with common mental health disorders. We are tackling inequalities through improving obesity, alcohol and sexual health services, reducing HCAIs in the community and continuing to help PCTs develop skills for commissioning.
We are happy to receive requests for support either nationally or through our 10 regional Centres.
We work in partnership with, and are exhibiting with, Curiosity Research to provide a range of social marketing services from primary research to multi media communications. Our solutions are tailor-made to respond to your needs and those of your audience.
We have extensive experience in communications for health and social care, particularly with the NHS in which we have specialised for 14 years, at local, regional and national level. Our clients include NHS acute and primary care trusts, specialist mental health and oncology trusts, strategic health authorities, public health, cancer services and special health authorities.
Marches Energy Agency (MEA) is a sustainable energy and climate change charity, working with households, organisations and communities. MEA receives no public subsidy or core funding and the resources to employ its staff come from climate change/sustainable energy projects alone.
MEA’s mission is to bring about more sustainable use and generation of energy through education, demonstration and inspiration.
MEA is increasingly sought after for its innovative and inspirational approach to strategic thinking and practical delivery. We pride ourselves on being both a “think” and “do” tank. “Let the carbon lead you” defines our approach to the challenge of climate change.
visit www.carbonforum.org for inspiration and an outline of what we do
- eradicating unsafe abortion
- revolutionising sexual and reproductive health service delivery
- serving the underserved
- eliminating barriers to SRH services and contraceptive supplies
- strengthening health systems through partnerships
In 2007, Marie Stopes International protected 9.86 million couples from unplanned pregnancies and unsafe abortions in 38 countries. By 2010, Marie Stopes International expects to protect 20 million couples in around 48 countries.
GLOBAL SOLUTIONS FOR GREATER CHOICE in family planning & reproductive health.
To find out more about Marie Stopes International go to: www.mariestopes.org
Redactive Publishing Ltd
17-18 Britton Street, London EC1M 5TP
The Marketer is the official publication for The Chartered Institute of Marketing and aims to offer in-depth analyses and practical guides to help marketers stay at the cutting edge of the profession, combining the Institute’s academic expertise with marketers’ real-life experience to promote marketing as a core business function.
www.themarketer.co.uk/jobs is an open access jobsite for the whole of the marketing profession, and is exclusively marketed through the Chartered Institute of Marketing, Institute e-newsletters, the magazine, exhibitions and conferences.
Bonis Hall, Bonis Hall Lane, Prestbury, Cheshire SK10 4EF
Contact: Carol Smith 01625 822407
Advertising agencies have been known to use their considerable expertise to promote everything from smoking tobacco to consuming fast food. This advertising agency does the opposite. We use those self same, powerful techniques but we use them to influence behaviours for good.
We adopt the same principles of consumer insight and strategic thinking and build satisfying relationships based on emotional and rational benefits. Techniques such as branding and segmentation also help us to encourage society to stop smoking or eat more healthily.
McCann Erickson Communications House Manchester is the UK’s largest fully integrated marketing services agency, with more than 270 employees spanning all marketing disciplines with specialist teams developing and implementing social marketing strategies.
Evaluation of our social marketing communication campaigns and interventions will demonstrate that we make a real difference for our clients; including the COI, NHS, CSRP, The Christie Hospital and the DRC.
Come and see us at stand FIVE - ground floor (Cambridge and Durham) – for more information.
Tavistock House, Tavistock Square, London WC1H 9HR
Tel: 0207 3884449
The Men’s Health Forum mini manuals contain easily accessible and uniquely presented information covering a wide range of subjects relating to men’s health.
The Men’s Health Forum’s mission is to be an independent and authoritative advocate for male health, and to tackle the issues and inequalities affecting the health and well-being of boys and men in England and Wales. Founded in 1994, The Men’s Health Forum is a charity that works with a wide range of individuals and organisations to tackle male health issues. Well-established with an active membership, we work for the development of health services that meet men’s needs and to enable men to take more control of their own health and well-being. Our members, partners, staff and trustees bring a wealth of experience in healthcare, media, business and grassroots activity.
A registered charity (No. 1087375). A Company Limited by Guarantee (No. 4142349 – England).
London's Middlesex University runs the UK's first degree in social marketing. Launched in 2007, the MA Health and Social Marketing helps students understand the principles and techniques of marketing as a tool for social change.
The programme is accredited by the Chartered Institute of Marketing (CIM).
Middlesex University attracts significant numbers of students from all over the world and a high number of British students from ethnic minorities. We are proud of creating a respectful, cohesive multicultural campus where students value and benefit from different perspectives. We are also very proud of the strong links we have with professional bodies and industry that ensure our students are well-prepared for the job market.
The National Social Marketing Centre (NSM Centre) creates solutions to behavioural challenges by applying science and intelligence from every relevant field of study.
The NSM Centre was established in December 2006 following a 2-year review of social marketing in England. This review found that a systematic social marketing approach could provide an effective means for addressing a wide range of health and social issues such as obesity, road safety, and environmental sustainability.
The report recommended that the NSM Centre be established as a “Strategic Partnership” between the Department of Health (DH) and the National Consumer Council to help build capacity and skills in social marketing across the public sector, including other government departments.
The NSM Centre is now working to build greater understanding of what constitutes effective behavioural interventions and how a ‘people focused social marketing approach’ can enhance public sector policy, strategy and operational delivery.
Rather than delivering projects, the NSM Centre focuses on building capacity and developing tools and resources to assist organisations to manage or commission their own social marketing programmes.
NHS Health Scotland is a special NHS board with responsibility for leading and enabling the drive to improve health and reduce inequalities in Scotland. Our expertise lies in four main areas:
- Advancing understanding of Scotland’s health and how to improve it
- Contributing evidence and expertise to policy and planning
- Building competence and capacity for improving health
- Positively influencing health by communicating with the public
We work in partnership with the Scottish Government in implementing a social marketing strategy and we support local delivery systems in achieving their health improvement goals through a range of communications mechanics.
Walker Street, Hull, HU3 2RA
Tel: 01482 587550
The Octagon was opened in August 2005, boasting one of the region’s most impressive conference facilities featuring 6 meeting rooms and a 260 seat conference hall. The building has free wi-fi access throughout and the Conference Hall has a private reception atrium with balcony. Our team of in-house chefs produce excellent food.
As part of the Goodwin Development Trust, a highly successful social enterprise in Hull, the Octagon aim is to make the Trust as self-sustaining as possible by ensuring future income. It is an impressive building in the community and for the community.
We provide fresh, innovative and practical advice, support and solutions to service providers, policy makers and commissioners of adolescent and sexual health care services in the UK. Within the broader health field we also provide expertise in practice based commissioning and provision.
Our core areas of expertise are focused on:
- Service Design
- Social Marketing
- Needs assessments
- User involvement in design and evaluation of services
- Risky behaviour and hard to reach groups
- Improving access
- Sexual and reproductive health for life
- Workforce training and development
- Better health intelligence and its application
Options UK works with a number of public sector clients including the Department of Health and Primary Care Trusts.
Resonant Media is a creative communications agency specialising in health and social marketing.
We create clear communications by collaborating with organisations in the social sector, helping them get their message across to the people who matter to them.
Whether you're running a campaign, creating a brand identity, producing information leaflets, an annual report or a website, we'll tell your story in a way that will get results.
“Resonant responded to our brief with originality and sensitivity, creating a strong marketing campaign which generated widespread local and national media coverage. I’d highly recommend them.”
Lorraine Hutchings, Head of marketing and internal communications, Southwark Council
1 Oliver's Yard
55 City Road
SAGE is a leading international publisher of journals, books, and electronic media for academic, educational, and professional markets. Since 1965, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students spanning a wide range of subject areas including business, humanities, social sciences, and science, technology and medicine. An independent company, SAGE has principal offices in Los Angeles, London, New Delhi, and Singapore. Please visit our stand and take advantage of our 20% discount on all titles. For more information on our products and services please visit our website.
Smarter Travel Sutton is a partnership project between Transport for London and the London Borough of Sutton.
Through the delivery of an integrated programme of marketing, travel planning and complimentary interventions the project aims to reduce resident’s car trips by at least 5%, placing Sutton centre stage in the push for sustainable transport in the Capital.
The project is effectively applying principles of social marketing and behaviour change theory across four main areas of activity: personalised travel planning, workplace travel planning, school travel planning and travel awareness events, promotions and advertising.
Now in its final year, Smarter Travel Sutton is looking to lock in the benefits of the campaign by looking at how the local transport infrastructure can be improved to encourage walking, cycling and use of public transport.
1825 Connecticut Ave. NW
Social Marketing Quarterly is the only scholarly, internationally circulated journal focused on the practical, theoretical, and research issues confronting social marketing practitioners, academicians, program developers, and public policy makers.
Social Marketing Quarterly - the only peer-reviewed journal for people who think marketing does more than make money.
TNS House, Westgate, London W5 1UA.
TNS is a global market insight and information group.
Our strategic goal is to be recognized as the global leader in delivering value-added information and insights that help our clients to make more effective decisions.
As industry thought leaders, our people deliver innovative thinking and excellent service to global organisations and local clients.
TNS Healthcare specialises in undertaking health related research with healthcare professionals and managers, policy makers, patients and consumers. Clients include the pharmaceutical industry, patient groups, Department of Health and the Central Office of Information. Our expertise spans the full range of industry issues including drug usage, market access and pricing, the NHS landscape, social marketing, stakeholder management, communication effectiveness and rep performance.
We work in partnership with our clients, meeting their needs for high-quality information, analysis and actionable recommendations.
TNS is the sixth sense of business.
For More Information…
To learn more about TNS Healthcare or to discuss your business needs please contact:
Ian Dunham e: Ian.Dunham@tns-global.com t: 01372 825962
Louise Tamblin e: Louise.Tamblin@tns-global.com t: 01372 825787
University of Brighton Business School is currently exploring opportunities for social marketing teaching, research, training and consultancy in the UK and overseas. This includes developing a Masters in Social Marketing, to build on the School’s established MA Marketing programme. We are also seeking collaboration with academic and public sector partners to set up a specialist centre of expertise for Social Marketing at the University.
Department of Health's Head of Social Marketing and Health-Related Behaviour, Julie Alexander, is on secondment to the University of Brighton Business School working with Principle Lecturer, Matthew Wood. Matthew is on the National Social Marketing Centre’s Academic Advisory Group and Steering Committee for the World Social Marketing Conference.
(Uscreates and Eudemonic)
The Social Marketing Experiment explores the future of Social Marketing. Social Marketers Uscreates and Eudemonic are using their unique methods of consultation and engagement to gather opinions from delegates and display key concerns around the future of Social Marketing.
Come and leave your thoughts, view issues, see case studies or challenge our experts to help you work through your future challenges.
The Social Marketing Experiment is brought to you by:
Uscreates: specialists in supporting local change initiatives through creative consultation and collaborative design Eudemonic: a creative agency that helps organisations and communities change, learn and communicate more powerfully.