Keynote Sessions
To download the Keynote presentations please click on the links below.
The presentations are listed alphabetically by speaker’s surname.
ALAN ANDREASEN
21st Century social marketing
click here (450Kb) 
click here (42Mb) 
CLIVE BLAIR-STEVENS
Planning, managing complexity
click here (1.1Mb)
click here (42Mb)
PAUL BREWER
Department of Health tobacco control marketing communications strategy 2008-2010
click here (1.5Mb)
click here (34Mb)
TANE CASSIDY
Quality Improvement in Social Marketing
click here (1.7Mb)
click here (33Mb)
REGINA CHING
How social marketing may contribute to health improvement in Hong Kong
click here (3Mb)
click here (31Mb)
SAMEER DESHPANDE / SUDHA TEWARI
Social Marketing Practices in Asia
click here (1.2Mb)
click here (35Mb) (Sameer Deshpande)
click here (42Mb) (Sudha Tewari)
CHAHID FOURALI
Developing First World-class Standards of Best Practice for Social Marketing
click here (6.6Mb)
click here (51Mb)
MARK FRANCAS
Freedom From Fear
click here (300Kb)
JEFF FRENCH
Closing Remarks
click here (850Kb)
click here (14Mb)
GERARD HASTINGS
Branding in Social Marketing
click here (1.2Mb)
click here for video 
MIKE HORAH
Health Literacy and the National Skilled for Health
Programme
click here (1.2Mb)
click here (46Mb)
MIKE KELLY
NICE guidance on attitude and behaviour change
click here (1.4Mb)
PHILIP KOTLER
Reducing Poverty through Social Marketing
click here (1.1Mb)
click here (57Mb)
FRANÇOIS LAGARDE
Integrating Social Marketing into Organizational Culture
click here (6.5Mb)
click here (46Mb)
NANCY LEE
Social Marketing Planning in Ten Steps
click here (780Kb)
click here (16Mb)
NANCY LEE
Goodworks and So Do the 4Ps. Sharing Success stories from the US
click here (1.7Mb)
click here (45Mb)
click here for video
CRAIG LEFEBVRE
The convergence of social marketing worlds
click here (1.9Mb)
click here (48Mb)
KATHERINE LYON DANIEL
Health Marketing: More than the message
click here (1.5Mb)
click here (30Mb)
EWEN MACGREGOR
Healthy Foundations Life Stage Segmentation
Research
click here (400Kb)
click here (30Mb)
ED MAIBACH
Can social marketing make climate change a solvable problem?
click here (4.9Mb)
click here (48Mb)
ROB MARSHALL
Towards a US National Strategy for Social Marketing in Public Health: A Professional Organization
click here (556Kb)
click here (29Mb)
SEYANABOU MBENGUE
Private Sector Contribution in Social Marketing
click here (744Kb)
click here (42Mb)
DOUG McKENZIE-MOHR
Fostering Sustainable Behavior
click here (3.6Mb)
click here (54Mb)
ALAN MILBURN
Getting the balance right
click here (92Mb)
DAWN PRIMAROLO MP
click here for video
SANDRINE RAFFIN
Social marketing approach and network creation to prevent childhood obesity in a sustainable way
click here (960Kb)
REED RAMLOW
NetMark and the Full Market
Impact™ Model
click here (568Kb)
click here (35Mb)
LAURENCE RUGG
TP: Want respect
click here (1.5Mb)
click here (31Mb)
COLIN SHEVILLS
How to Save The World on a Budget
click here (1.3Mb)
click here (36Mb)
REBECCA SHEERAN
Social marketing and behaviour change: challenges to demonstrating value for money
click here (364Kb)
click here (29Mb)
BILL SMITH
New Challenges New Futures
click here (5.2Mb)
click here (38Mb)
click here for video
Breakout Sessions
To download the breakout presentations please click on the links below.
The presentations are listed in order of the programmes.
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