Keynote Sessions

To download the Keynote presentations please click on the links below.
The presentations are listed alphabetically by speaker’s surname.

 

ALAN ANDREASEN
21st Century social marketing
click here (450Kb) pdf
click here (42Mb) Audio mp3

CLIVE BLAIR-STEVENS
Planning, managing complexity
click here (1.1Mb) pdf
click here (42Mb) Audio mp3

PAUL BREWER
Department of Health tobacco control marketing communications strategy 2008-2010
click here (1.5Mb) pdf
click here (34Mb) Audio mp3

TANE CASSIDY
Quality Improvement in Social Marketing
click here (1.7Mb) pdf
click here (33Mb) Audio mp3

REGINA CHING
How social marketing may contribute to health improvement in Hong Kong
click here (3Mb) pdf
click here (31Mb) Audio mp3

SAMEER DESHPANDE / SUDHA TEWARI
Social Marketing Practices in Asia
click here (1.2Mb) pdf
click here (35Mb) Audio mp3 (Sameer Deshpande)
click here (42Mb) Audio mp3 (Sudha Tewari)

CHAHID FOURALI
Developing First World-class Standards of Best Practice for Social Marketing
click here (6.6Mb) pdf
click here (51Mb) Audio mp3

MARK FRANCAS
Freedom From Fear
click here (300Kb) pdf

JEFF FRENCH
Closing Remarks
click here (850Kb) pdf
click here (14Mb) Audio mp3

GERARD HASTINGS
Branding in Social Marketing
click here (1.2Mb) pdf
click here for video Video

MIKE HORAH
Health Literacy and the National Skilled for Health Programme
click here (1.2Mb) pdf
click here (46Mb) Audio mp3

MIKE KELLY
NICE guidance on attitude and behaviour change
click here (1.4Mb) pdf

PHILIP KOTLER
Reducing Poverty through Social Marketing
click here (1.1Mb) pdf
click here (57Mb) Audio mp3

FRANÇOIS LAGARDE
Integrating Social Marketing into Organizational Culture
click here (6.5Mb) pdf
click here (46Mb) Audio mp3

NANCY LEE
Social Marketing Planning in Ten Steps
click here (780Kb) pdf
click here (16Mb) Audio mp3

NANCY LEE
Goodworks and So Do the 4Ps. Sharing Success stories from the US
click here (1.7Mb) pdf
click here (45Mb) Audio mp3
click here for video Video

CRAIG LEFEBVRE
The convergence of social marketing worlds
click here (1.9Mb) pdf
click here (48Mb) Audio mp3

KATHERINE LYON DANIEL
Health Marketing: More than the message
click here (1.5Mb) pdf
click here (30Mb) Audio mp3

EWEN MACGREGOR
Healthy Foundations Life Stage Segmentation Research
click here (400Kb) pdf
click here (30Mb) Audio mp3

ED MAIBACH
Can social marketing make climate change a solvable problem?
click here (4.9Mb) pdf
click here (48Mb) Audio mp3

ROB MARSHALL
Towards a US National Strategy for Social Marketing in Public Health: A Professional Organization
click here (556Kb) pdf
click here (29Mb) Audio mp3

SEYANABOU MBENGUE
Private Sector Contribution in Social Marketing
click here (744Kb) pdf
click here (42Mb) Audio mp3

DOUG McKENZIE-MOHR
Fostering Sustainable Behavior
click here (3.6Mb) pdf
click here (54Mb) Audio mp3

ALAN MILBURN
Getting the balance right
click here (92Mb) Audio mp3

DAWN PRIMAROLO MP
click here for video Video

SANDRINE RAFFIN
Social marketing approach and network creation to prevent childhood obesity in a sustainable way
click here (960Kb) pdf

REED RAMLOW
NetMark and the Full Market Impact™ Model
click here (568Kb) pdf
click here (35Mb) Audio mp3

LAURENCE RUGG
TP: Want respect
click here (1.5Mb) pdf
click here (31Mb) Audio mp3

COLIN SHEVILLS
How to Save The World on a Budget
click here (1.3Mb) pdf
click here (36Mb) Audio mp3

REBECCA SHEERAN
Social marketing and behaviour change: challenges to demonstrating value for money
click here (364Kb) pdf
click here (29Mb) Audio mp3

BILL SMITH
New Challenges New Futures
click here (5.2Mb) pdf
click here (38Mb) Audio mp3
click here for video Video

 

Breakout Sessions

To download the breakout presentations please click on the links below.
The presentations are listed in order of the programmes.

Monday 29th September - 16:10
Academic Practical Policy/Theory

Tobacco
Edinburgh Room

Anahit Armenakyan - click here

International
Osborne Room

D Alden - click here
K Seke - click here
A Mishra - click here

Theory
Sandringham Room

M Kennedy - click here
M Wood - click here
S Dann - click here
J Starinchak - click here

Fear Appeals and Gambling
Gloucester Room

Linda Brennan - click here
M Terblanch-Smit - click here
Ross Gordon - click here

Travel
Surrey Room

J Peart - click here
J Ryle - click here
B Plowden - click here

Marketing
Ambassador/Viscount Room

D Evans - click here
S Luce - click here
J Jordan - A video of a full version of this presentation can be seen for no cost at socialbranding.org. The slides are not available for download, but the video shows all of the slides with commentary.

Communication
Lancaster Room

Sandra Jones - click here
Tanya Drollinger - click here

Environment
Library

A Wilhelm Rechmann - click here
L Kirby - click here
A Pearce - click here

 

 

Civic
Surrey Room

S Karrar - click here
J Devine - click here
T Corbett - click here
S Heath - click here

 

Health
Clarence Room

K Wilson - click here
P Ballard - click here
Dr Katherine Lyon Daniel - click here

 
   
Tuesday 30th September - 12:00
Academic Practical Policy/Theory

Alcohol
Lancaster Room

Sandra Jones - click here
Sharyn Rundle-Thiele - click here

Sexual Health
Library

J Davies - click here

Developing Worlds
Sandringham Room

D Evans - click here
Marc Pilkington - click here

Obesity
Ambassador/Viscount Room

Debra Harker - click here
Michael Harker - click here
Jennifer Dooley - click here

Youth
Surrey Room

R Denniston - click here
L Kinley - click here

Environment
Surrey Room

J Drummond - click here
J Jesson - click here
P White - click here
B Takahashi - click here

Assessment & SM Theory
Edinburgh Room

Steven Chapman - click here
Stephen Dann - click here

PCT
Clarence Room

A Nygaard - click here
M Atherton - click here
K Chaplin - click here
C Johnson-Eyre - click here
E Owen - click here
J Thomas - click here
S Trees - click here

 
 

Civic
Osborne Room

D Beadle & N Tancock - click here
G McLean - click here
A Lamnisos - click here
Dr D Lyon - click here

 
 

MSSSB Social Marketing Standards
Gloucester Room

Carlos Santos - click here
Trevor Boutall - click here

 
   
Tuesday 30th September - 14:15
Academic Practical Policy/Theory

Fear Appeals
Lancaster Room

Gonzalo Diaz Meneses - click here

Environment
Edinburgh Room

J MacDonald - click here
S Dann - click here
P Vanston - click here

DEFRA Workshop
Library

 

Communication
Sandringham Room

Gillian Kemp - click here
Peter Vitartas - click here
Christine Domegan - click here

Family Planning
Osborne Room

C Blair - click here
G Jain - click here
G O'Sullivan - click here

Civic Engagement
Clarence Room

A Lamnisos - click here
A McArthur - click here
Dr Sue Walker - click here
B Cugelman - click here

Driving & Sponsorship & Sun Protection
Surrey Room

Sandra Jones - click here
G Young - click here

Cancer
Gloucester Room

J Dooley - click here
H Harrison - click here
Linda Henry - click here

 
 

Civic
Surrey Room

T Bridges - click here
M Mattson - click here

 
 

Health
Ambassador/Viscount Room

R Ramlow - click here
V Sublet - click here