Speakers
The Conference has invited the world’s foremost social marketing experts to share their knowledge at the Conference. Biographies of the speakers are included below:
Alan Andreasen
Professor of Marketing at Georgetown University and Executive Director of the Social Marketing Institute.
He is a specialist in consumer behavior and a world leader in the application of marketing to nonprofit organizations, social marketing, and the market problems of disadvantaged consumers. He is the author or editor of seventeen books, numerous monographs, over 120 articles and conference papers. He has advised, carried out research, and conducted executive seminars for such organizations as the World Bank, American Cancer Society, AARP, the USAID, Centers for Disease Control and Prevention, American Red Cross, United Way of America, Boys and Girls Clubs of America and public health programs in Egypt, Thailand, Colombia, Jamaica, Mexico, Indonesia and Bangladesh. He is board member of Gifts in Kind International and the American Marketing Association Foundation. He was awarded the 2007 Richard W. Pollay Prize for Intellectual Excellence in Research on Marketing in the Public Interest.
Sameer Deshpande
Ph.D., University of Wisconsin
Associate Professor, Marketing
University of Lethbridge
After spending initial years in India, Sameer Deshpande moved to North America and earned his Ph.D. from the University of Wisconsin-Madison. Currently, he is an associate professor in Marketing at the Faculty of Management and faculty member of the Centre for Socially Responsible Marketing at the University of Lethbridge, Canada. His research interests include applying social marketing thought to a variety of public health issues. In 2007 thanks to faculty fellowship from Shastri Indo-Canadian Institute, Sameer investigated how social marketing organizations manage their stakeholders to promote contraceptives in India.
Professor Rob Donovan
Professor of Behavioural Research, Faculty of Health Sciences
Professor of Social Marketing, School of Marketing
Rob Donovan (PhD Psychology) is Professor of Behavioural Research in the Faculty of Health Sciences and Professor of Social Marketing in the Curtin Business School at Curtin University. He has held marketing positions at several Australian and US universities, and has been a visiting scientist at the US Centers for Disease Control and Prevention (CDC) in Atlanta, Georgia. He founded a market & social research company in 1974 which today continues as part of the TNS group. He is the (co)author of over 150 journal articles and several books, including Social Marketing: Principles & Practice (with Nadine Henley). Current interests include positive mental health promotion, physical activity & the built environment, the regulation of the marketing of ‘sin’ & unhealthy products, racism, violence against women, Indigenous issues and doping in sport.
Dr Jeff French PhD, MBA, MSc, Dip HE, BA, Cert. Ed
Director National Social Marketing Centre
Jeff led the Government commissioned 2 year independent review into social marketing announced in the ‘Choosing Health’ white paper and published as the NCC ‘It’s our health!’ report in June 2006. He is currently Director of the National Social Marketing Centre which is an on-going strategic partnership between the Government (Dept of Health) and the National Consumer Council, and works to build capacity and skills in social marketing at the national and local levels, and across all sectors.
Jeff has extensive experience of developing, leading and managing public health projects, social marketing programmes and health communication strategies at national, regional and local level. With over 28 years experience at the interface between the health, government, private and NGO sectors, Jeff has a broad practical and theoretical understanding of national and international health and social development issues.
Jeff has been a member of the editorial board of two international journals and has had over 40 chapters and articles published in the fields of community development, health education, health promotion communications and marketing. He is a Fellow of Kings College, University of London, and teaches at four other UK universities and is also a member of a number of national policy and programme committees.
Jeff was director of marketing and policy at the Health Development Agency for five years before the organisation was merged into the National Institute for Health and Clinical Excellence.
Professor Gerard Hastings
Director of the Institute for Social Marketing and the Centre for Tobacco Control Research
University of Stirling and the Open University
Philip Kotler
The prolific author of many definitive marketing reference works, Professor Philip Kotler is widely regarded as the world's leading expert on strategic marketing.
He is currently the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg School of Management in Chicago.
Professor Kotler has consulted to many major U.S. and foreign companies - including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola - in the areas of marketing strategy and planning, marketing organization, and international marketing.
He has authored what is widely recognized as the most authoritative textbook on marketing: 'Marketing Management', now in its 12th edition. He has also authored or co-authored a number of benchmark books and over one hundred articles, many of which have been published in the world's leading journals. He holds many major awards, including the Distinguished Marketing Educator of the Year Award from the American Marketing Association and Marketer of the Year by the Sales and Marketing Executives International (SMEI).
François Lagarde
Social Marketing Consultant and Trainer
and Adjunct Professor, Faculty of Medicine, University of Montreal
Francois Lagarde (M.A.) is one of Canada’s leading social marketers, renowned for his influential work in a national health and fitness promotion organization (ParticipACTION) from 1984 to 1991. Since 1991, he has served as a consultant to numerous local, provincial, national and international organizations (government departments and agencies, as well as major foundations, NGOs and institutions) in the health, philanthropy and international development fields.
François is also an adjunct professor at the University of Montreal’s Faculty of Medicine. He has delivered training and seminars in numerous universities and dozens of organizations in nine countries. François has written numerous publications, some of which have appeared in Social Marketing Quarterly. He is a member of the organizing committee of the international Innovations in Social Marketing Conferences.
Nancy Lee
University of Washington, Seattle, USA and Social Marketing Services, Inc., USA
Nancy Lee has more than 25 years of professional marketing experience, with special expertise in Social Marketing, Marketing in the Public Sector, Marketing Research and Marketing Communications. She received her Masters Degree in Business with a major in marketing from the University of Puget Sound and her Bachelor of Science in Education from the University of Illinois. She is an adjunct faculty member, teaching social marketing and strategic marketing for public sector agencies at the University of Washington, and Seattle University; she is a visiting faculty for the University of South Florida, the University of Cape Town in South Africa and for the Health Promotion Board in Singapore. Ms Lee has held numerous corporate marketing positions including Vice President and Director of Marketing for Rainier Bank and Director of Marketing for Children’s Hospital and Regional Medical Centre in Seattle.
As President of Social Marketing Services, Inc. since 1993, Ms Lee has participated in the development of more than 100 social marketing campaign strategies for public sector agencies. Lee is a frequent speaker at conferences, seminars, and workshops for public sector managers and administrators.
She has co-authored four books with Philip Kotler: Social Marketing: Influencing Behaviors for Good (2008); Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (2005); Marketing in the Public Sector: A Roadmap for Improved Performance. (2006); and Social Marketing: Improving the Quality of Life (2002).
Craig Lefebrve
Craig Lefebvre, PhD is the Chief Maven at Population Services International (PSI) and an internationally recognized expert in social marketing and health communication. Craig leads PSI's technical teams in HIV, malaria, child survival and reproductive health, as well as its research and marketing functions. Among his responsibilities are to create more powerful links among social marketing best practices, innovation and adoption with PSI's affiliates and platforms. He is an Adjunct Professor of Prevention and Community Health at The George Washington University School of Public Health and Human Services where he teaches a course on social marketing (Spring 2008).
His work has addressed a multitude of health risks, aimed at various diverse audiences, and often featuring local implementation strategies. Among his clients and issues have been the US Department of Health and Human Services, Centers for Disease Control and Prevention and the Public Health Agency of Canada for online and social media approaches to health information and health behaviour change; National Cancer Institute and its tobacco control and cancer communication programs; the US Department of Agriculture and school nutrition issues; the Health Care Financing Administration (now CMS) and Y2K health care industry compliance; the Centers for Disease Control and Prevention and various health communications and social marketing projects; the US Agency for International Development and behaviour change communications for AIDS Control and Prevention (AIDSCAP); and state health agencies focused on chronic disease prevention and behavioural risk reduction. He began his career as the Intervention Director of the Pawtucket Heart Health Program, one of the world's first community-based research programs for the prevention of cardiovascular disease.
Dr. Lefebvre has held faculty appointments at the University of Virginia, Brown University, Johns Hopkins University and the University of South Florida. He was elected a member of the American Academy of Health Behaviour in 2003 and a Fellow in the Council on Epidemiology and Preventive Cardiology, American Heart Association in 1988. His work has earned him the William D. Novelli Award for Innovations in Social Marketing with the NCI's 5 A Day media campaign and a Silver Anvil from the Public Relations Society of America for the USDA Team Nutrition program. He received his Ph.D. in Clinical Psychology from North Texas State University and completed post-doctoral fellowships in Behavioural Medicine at the University of Virginia and the University of Pittsburgh.
Ed Maibach, MPH, PhD
Professor and Director, Center of Excellence in Climate Change Communication Research
George Mason University
With an enduring interest in the question -- How can we change the behavior of people on a population-wide basis? – Dr. Maibach has worked both ends of the "research to practice" continuum. He currently conducts translational research to identify how best to mobilize populations in support of public policies and individual behaviors that reduce greenhouse gas emissions and help communities adapt to unavoidable consequences of climate change. Ed has previously been an Associate Director of the National Cancer Institute, Worldwide Director of Social Marketing at Porter Novelli, Chairman of the Board for Kidsave International, and a professor of public health at both George Washington University and Emory University. Prior to devoting his full attention to climate change, Ed focused on a variety of other important public health challenges including obesity control and physical activity promotion, tobacco control and adolescent substance abuse, immunization, and improving the health of our nation’s least affluent – and therefore least healthy -- residents. Ed earned his PhD in communication research from Stanford in 1990. One of his most memorable experiences was planning the $2 billion Youth Anti-Drug Media Campaign (for the White House Office of National Drug Control Policy) over the course of 100 extremely intense days.
Doug McKenzie-Mohr, Ph.D.
President, McKenzie-Mohr & Associates
For over two decades Doug has been working to incorporate scientific knowledge on behavior change into the design and delivery of environmental programs. He is the founder of community-based social marketing, and co-author of, "Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing." He has delivered workshops internationally for over 40,000 environmental program managers. He is the founder of the Fostering Sustainable Behavior website and listserv. In the summer of 2008 he is launching an online journal that seeks to make knowledge in the social sciences accessible to environmental program planners.
Doug has worked internationally with a diverse array of governmental and non-governmental agencies, assisting them in identifying the barriers to behavior change and in developing and evaluating community-based social marketing initiatives to overcome these barriers. He has served as an advisor for Canada's public education efforts on climate change, as the coordinator of the international organization, "Holis: The Society for a Sustainable Future," and as a member of Canada's National Round Table on the Environment and the Economy. He is a former Professor of Psychology at St. Thomas University in New Brunswick, Canada where he co-coordinated the Environment and Society program.
Dr Seynabou Mbengue
Directrice Exécutive de Ademas
Agence pour le Développement du Marketing Social
Senegal
Dr William Smith
Executive Vice President of the Academy for Educational Development
Dr William Smith is the Executive Vice President of the Academy for Educational Development. AED is a private, non-profit organisation that supports more than $300 million worth of programmes every year - across the U.S. and in more than 150 countries. From Buckle up America to HIV/AIDS, from Medicare to Youth Development, and from Gender Equity to transportation safety, AED is fostering large scale social change in education, health, and the environment.
Bill is a co-founder of the Social Marketing Institute. He is also a columnist and an editorial board member of the Social Marketing Quarterly, the International Journal of Health Communication, and Applied Environmental Education and Communication. He authored a recent book entitled Radio: A Post 9/11 Strategy to Reach the World's Poor, as well as co-authoring Fostering Community Based Social Marketing. He has published dozens of articles on social marketing and social change. He is co-author of the Institute of Medicine's Report, Health Literacy: A Prescription to End the Confusion.
He recently received the Alan Andreasen Award for scholarship and practice in Social Marketing and served on the IOM committee on health literacy.
He started his career with the Peace Corps, lived in Latin America for almost a decade and returned to the US only to spend the next 10 years travelling and working throughout Africa, Asia and Latin America. He has a doctoral degree from the University of Massachusetts in non-formal education with an emphasis on gaming theory and an Honorary PhD from University of South Florida, 2004.
Sudha Tewari
MBA, BA ( Hons in Psychology), Delhi University
Since 1984, Sudha Tewari has been the President of Parivar Seva Sanstha, a premier not- for- profit national organization based in New Delhi, India. Parivar Seva has a unique standing as a provider of quality reproductive health services, with emphasis on family planning and HIV/ AIDs. Its several innovative educational and service programmes, along with the usage of professional management have given Parivar Seva the distinction of being a 'social enterprise'. Entrepreneurship has been Ms Tewari's main stay - she has established, evolved and developed several result oriented business models with social objectives. The latest being the Management Institute of Population and Development in Jaipur, Rajasthan with an aim to enhance management capacity to meet continuous challenges in health, population and development.
She has several papers and presentations to her credit. Ms. Tewari has been an active national and international advocate on reproductive health. She has been nominated as member to several government and other committees.
Prior to joining Parivar Seva in 1981, Ms. Tewari worked in the commercial sector for over 8 years, marketing industrial and engineering projects on turnkey basis in India and the Middle East.